Advertising to children

boy with snorkelAt Nestlé, we believe in providing only responsible consumer communication and are especially rigorous when it comes to communicating to children. Our Corporate Communication principles set high ethical standards that are diligently followed. Among other elements, these principles mandate that communication to children:

  • Encourage moderation, healthy dietary habits and physical activity
  • Must not undermine parental authority
  • Must not mislead children about potential benefits from using the product
  • Must not create a sense of urgency
  • Must not general unrealistic expectations of popularity or success
  • Must not create difficulty distinguishing between the real and the imaginary
  • Must not use program personalities, live or animated, other than our copyright characters to market products or adjacent to TV programs, movies, magazines or printed material or on websites in which they normally appear to ensure our communication is distinguished from such content

Nestlé in Canada Policy

In Canada, Nestlé is a member of the Canadian Children's Food and Beverage Advertising Initiative, which is a voluntary program created by 16 leading food and beverage companies. The program involves promotion and support of healthy dietary choices and lifestyles among children 12 years-old and under. Participants also focus on shifting their advertising and marketing emphasis to foods and beverages that are consistent with the principles of sound nutrition guidance, including those that are lower in total calories, fats, salts and added sugars, and higher in nutrients that are significant to public health.