A photo of your baby can make a difference!
Nestlé Good Start loves and celebrates all firsts, especially ones that do a little good. Share your baby’s first ever selfie on Instagram or Twitter using both campaign hashtags, #babysfirstselfie and #nohungrykids, to help children in need through Food Banks Canada’s network of food banks1. Please ensure you set your account to ”public” and use both campaign hashtags so your photo will show up in our online gallery and be counted as part of the donation to Food Banks Canada.
“It’s very simple to take part in this initiative and make a difference,” says Julien Bissuel, Marketing Manager, Nestlé Canada. “Parents can upload a selfie of their baby, and with every upload using the campaign hashtags, Nestlé Good Start will make a cash donation to Food Banks Canada, to help the almost 300,000 children who rely on a food banks each month in Canada.”
Parents are also encouraged to spread the news to friends and family in order to help more kids in need.
“There are many important firsts in a baby’s life, like the first time you make your baby giggle or the first hug you receive from your child,” says Bissuel. “This campaign is a modern way to celebrate yet another important first for a baby and their family, while raising funds and awareness for an important cause.”
For more information:
- Take part in the Baby’s First Selfie initiative at firsts.nestle-baby.ca/selfie
- Discover a World of Firsts at nestle-baby.ca
- Watch “A World of Firsts” on YouTube
 For each first selfie shared, Nestlé will make a financial contribution to Food Banks Canada’s network of food banks, up to a maximum total of $25,000 for all selfies shared