Last week, we officially announced that for the second year in a row, Nestlé Canada is the proud partner of the 2017 QMA Challenge. Now we’re happy to announce that this year’s case competition will ask students from coast-to-coast to compete and present Nestlé with their ultimate marketing solution for KIT KAT!
The QMA Challenge is an annual case competition that brings together the top marketing students from schools across Canada to compete to solve the business case. And as KIT KAT is one of Canada’s most beloved brands, students will present their best ideas for this iconic brand in order to take home the grand prize – a paid summer internship at Nestlé.
As part of Nestlé’s Youth Initiative Program, this competition is just one way we’re helping young Canadians develop valuable skills.
The challenge inspires the next generation of marketing leaders and helps foster career opportunities for students who are passionate about the field. And, participants can even have the opportunity to meet with the Nestlé Canada team and present to senior executives.
Click here to watch an exciting video featuring more information on the QMA Challenge.